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Strategic Marketing

  Biotech/Pharma

  • "It's a Perfect Storm" for Drugmakers: Glaxo CEO Jean-Pierre Garnier on the industry's hardships and how his company is improving its search for new drugs. [BusinessWeek]
  • Higher Costs, Less Care: In the past four years, Americans have spent an ever-growing portion of their paychecks on health care and for the most part gotten less for their money, forcing millions into the ranks of the uninsured or personal bankruptcy, according to government figures and several independent assessments. [Washington Post]

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